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Be Your Own Wizard is a vibrant movement and a rallying cry for high-vibe, creative online entrepreneurs and leaders who want to make an impact and lead with inspired purpose to create success on their own best terms.
It all started with a keynote speech by the same title that captivated an audience of 180 soulful leaders in February of 2025. The talk shared highlights from Nancy Juetten's 24 years of growth and success as an entrepreneur, while emphasizing that BEING the message we most want to share and not going it alone are crucial.
The enthusiastic audience response re-ignited Nancy's passion for inspiring messengers to show up fully and unapologetically in life and business as the bright lights they are -- with all their foibles, challenges, and missing pieces showcased in living color.
Be Your Own Wizard is for those who refuse to wait for someone to discover them, pick them out of a crowd, and change their fate. Instead, they take 100% responsibility for their own success AND show up as their true, unique selves in business and life.
We aren’t looking for followers. We’re looking for trailblazers — those who are hell-bent on blazing their own path, finding their own way to success -- without going it alone.
If you're ready to tap into your own brilliance, break free from the noise, and carve out your own authentic path for a kind of success that is rewarding in your balance sheet and satisfying beyond zeroes and commas in your income statement, you’ve finally found your new home.
The problem we solve.
Are you tired of trying to fit into a mold that doesn't serve you?
Do you feel like all the “experts” are selling the same recycled strategies that don’t resonate with your vision or values?
You don't want to be a karaoke singer who does the same thing another expert suggests. You want to sing your own song in your own best way as you serve the clients who value your approach and your results.
You’ve tried the cookie-cutter approaches, but they feel draining, uninspired, and disconnected from the truth of who you are. You know there’s another way, but you need the courage and tools to break free and make it happen.
We help you escape the isolation and frustration of going it alone and instead, connect with a community of like-minded entrepreneurs who are as committed to authenticity, freedom, and creativity as you are.
The Transformation You’ll Experience
When you join us, you’ll experience a complete transformation — not just in your business, but in the way you approach life, success, and creativity.
1. Escape the Isolation
You no longer have to go it alone. As a part of our intimate community, you’ll connect with other creative entrepreneurs who are walking a similar path. You’ll find support, accountability, and camaraderie as you journey forward with confidence.
2. Own Your Business Model
Together, we’ll help you design a simple yet powerful business model that aligns with your passions and expertise. You’ll be able to deliver premium services and offerings at aligned price points, creating a boutique business that brings in profit without burnout.
3. Break Free from Cookie-Cutter Marketing
Forget following the latest trends or strategies dictated by "gurus" who want to box you in. We’ll empower you to trust your instincts and find your own unique marketing methods. You’ll discover the freedom to grow your business in a way that feels 100% authentic to you — and your ideal clients will notice.
4. Stand Out in Your Own Brilliant Light
It’s time to let your freak flag fly. We’ll help you develop a messaging strategy that amplifies your authenticity and allows you to stand out in a crowded marketplace. When you show up as yourself, you’ll attract the clients who resonate deeply with your work — and watch your business soar.
"Love your business. Love your life. Because one without the other isn't good enough."
Nancy Juetten
Let's work together.
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